How Marcus scaled to $5K MRR using automation

PLUS: How Sarah hit 100 members in 30 days with daily... and more

Daily Community Recap

2025-10-20

Good morning, Skool builders.

Five creators turned relentless effort into significant momentum this week — from streamlining onboarding to building a dedicated member feedback loop.

The common thread? They prioritized consistent action, even when facing setbacks, understanding that slow and steady builds lasting value.

But will a focus on process ultimately create a more engaged community—or simply accelerate growth metrics?

In today’s Skool Winners Recap:

- Sarah Martinez hit 100 members in 30 days with daily live Q&As.

- Marcus Chen scaled to $5K MRR using automation.

- Jonathan Twombly climbed 638 spots in 7 days with a ranking spreadsheet.

- Kerry Souter hit $514 in 9 weeks with a focus on community connections.

- Dmitrijs Bals grew from 12 to 101 members in 60 days with consistent gratitude.

🚀 Sarah hit 100 members in 30 days with daily Q&A

The Win: Sarah Martinez grew her Skool community to 100 members in just 30 days using a simple daily Q&A strategy.


Behind the Win:

  • Daily 20-minute Q&A sessions built trust and kept members engaged - Free value-packed tier converted at 18% to paid memberships
  • 3 posts per week maintained momentum without burning out

Your Takeaway: Don't wait for the perfect course. Start with daily Q&A sessions to build trust, then let member questions guide your content creation.

Key Takeaway: Daily Q&A sessions build trust faster than polished courses

Why it matters: Sarah’s 23% freemium conversion rate (compared to the 2-5% industry average) demonstrates a powerful approach to attracting paying members through genuine value.

Read more from @Carlos Batista

🔥 Marcus scaled to $5K MRR using automation

The Win: Marcus Chen automated his community engagement and hit $5K monthly recurring revenue in 60 days.


Behind the Win:

  • Hired a $4/hour VA to respond to 50% of posts - Custom chatbot handled common questions with 85% accuracy
  • Weekly live sessions maintained personal connection despite automation

Your Takeaway: Smart automation frees time for high-value member interactions.

Key Takeaway: Automation doesn't kill authenticity. Use VAs and bots for routine tasks.

Why it matters: Marcus’s VA saving 15 hours/week allows him to focus on high-value member interactions, directly contributing to increased revenue and community satisfaction.

Read more from @Mikey Caloca

💎 Carlos reached 75 members in 8 weeks with freemium value

The Win: Carlos Batista grew his Skool community to 75 members in 8 weeks with a 23% freemium conversion rate.


Behind the Win:

  • Daily Q&A sessions built trust and kept members engaged - Free tier with value converted at 23% to paid - 3-4 posts per week maintained momentum without overwhelming members

Your Takeaway: Don't wait for perfect content. Ruben proved 8 weeks of consistent engagement beats months of planning—pick your posting schedule and show up daily.

Key Takeaway: Consistent engagement beats endless planning.

Why it matters: Carlos’s 23% freemium conversion rate highlights the effectiveness of offering substantial value upfront, significantly outperforming the industry standard.

Read more from @Jimmy Lai

🔥 Jimmy climbed 638 spots in 7 days with a ranking challenge

The Win: Jonathan Twombly climbed 638 spots in 7 days by tracking his community’s ranking and creating a public challenge.


Behind the Win:

  • Spreadsheet tracking visualized movement and increased engagement by 30%
  • Pinned post created a sense of urgency and accountability
  • Daily engagement boost increased by 20% due to the challenge

Your Takeaway: Don’t wait for perfect metrics. Jonathan proved tracking a simple ranking can dramatically boost engagement.

Key Takeaway: Tracking simple metrics drives engagement.

Why it matters: Jonathan’s ranking challenge boosted engagement by 30%, proving that tracking simple metrics can dramatically increase community participation and drive growth.

Read more from @Brian O'Neill

💎 Brian hit 300 paid members in 60 days with member retention

The Win: Brian O’Neill hit 300 paid members in 60 days, despite 113 members leaving during that time.


Behind the Win:

  • Acknowledged challenges built trust and honesty with the community
  • Reduced YouTube views by 70% – focused on community building
  • Email engagement decline – shifted focus to community interaction

Your Takeaway: Scaling requires accepting losses. Brian proved honesty about challenges builds trust.

Key Takeaway: Accepting losses is part of scaling.

Why it matters: Brian’s honesty about 113 member departures and shifting focus to community interaction built trust, showcasing that acknowledging challenges fosters loyalty.

Read more from @Jonathan Twombly